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POSITION: Senior Marketing Analyst

Overview: The primary objective is to become an integral member of IEWC team in supporting our marketing and business development activities. The role is responsible for coordinating all of the marketing efforts related to promotional material, advertising, tradeshows, lead management and the IEWC website.

POSITION RELATIONSHIPS: He or she will work collaboratively within the organization to attain desired outcomes with a primary focus on growth in market share, sales revenues and margins. This role is also expected to be the primary liaison with external contacts/vendors relating specifically to IEWC’s overall marketing platform.

KEY RESPONSIBILITIES:

Market Image & Communications

              Manage all aspects of tradeshows, conferences and industry events

              Work with purchasing and sales to develop and implement special product and supplier promotions

              Manage all aspects of marketing literature, catalogs, the Connection newsletter and promotional giveaways

              Enhance and maintain an up-to-date corporate website complete with product search capabilities, press releases and multiple languages

Analytical Support/Project Management

              Develop an integrated marketing plan in conjunction with suppliers, purchasing and sales including need for information to be available in multiple languages

              Lead marketing integration activities supporting business development and M&A

Sales Support

              Develop and deliver presentations both internally and externally covering such items as IEWC products and services; industry, market and product trends; channel development initiatives; and distribution industry best practices

              Assist in the support of field sales with presentations and promotional materials

Training

              Participate in ongoing development of IEWC’s product and sales training programs

              Participate in technical training and development of IEWC’s sales employees, regarding both product knowledge and computer tools/skills

              Administrative

              Make recommendations to all functional managers on continuous improvement initiatives that will find favor in the marketplace

              Assist in IEWC’s computer interfaces relating to order entry, information flow and data integrity

COMPETENCIES: The competencies enumerated below are representative of the knowledge, skills and abilities required while taking action to successfully fulfill the Key Responsibilities of the position. Reasonable accommodations may be made to enable individuals with disabilities to take such action.

Education and/or Experience

A bachelor’s degree of science or above, 3 to 5 years marketing experience in wire and cable industry,or a combination of education and experience.

Language Skills

CET-6 or above, proficient in speaking, reading and writing in English

Travel

10% to 30% travel required to perform work.

Morning everyone~